Lance Scoular - The Savvy Navigator

Hi Ho, and welcome to my personal web site.

Lance Scoular, The Savvy Navigator, here.

You are at the right place if you're looking for some direction in the areas of International Trade and Transport, Social Networking, Social Media Marketing or Social Media Learning.

With over 40 years as a practitioner and facilitator in the International Trade and Transport sector, and initially a social media sceptic, I was dismissive of LinkedIn and Facebook invitations I received from students and clients in early 2008.

In August ’08 I discovered the possibilities of these platforms for business, and in January 2009 I had my “aha moment,” and realised the enormous potential of building strategic social media networks for business.

Since that time, even though I see myself as a “virtual luddite,” I have developed, tested and implemented various “common sense strategies" not only for myself, but also for a select group of professionals in PR, Marketing, Media and the Arts.

Key Directions is the name of my business and as our motto, I have adopted the Chinese proverb, "Unless we change our directions, we are likely to end up where we are headed."

If you're seeking direction for the future in your business or career, I trust that I can assist you in that endeavour.


Check the various items on the menu to the left of your screen.

If you you would like to get in touch with me go to my contact page.


Best regards and Godspeed,

Lance Scoular, The Savvy Navigator