We're happy little Vegemites the famous TV advertisement from the 1950’s
We're happy little Vegemites
Vegemite, the famous Australian spread’s rise to popularity, was assisted by a number of marketing campaigns executed by J. Walter Thompson.
Advertising this particular campaign started in 1954, using groups of smiling, attractive healthy children singing a catchy jingle entitled "We're happy little Vegemites".
It first aired on radio in 1954 and the jingle was transferred to television in 1956. This advertising campaign continued until the late 1960s but, as they were targeted to children, discontinued in favour of ads promoting the product to all ages.
Late in the 1980s the original black and white television commercial was remastered, partially colourised and reintroduced. This commercial was broadcast periodically from 1991 to 2010.
We're happy little Vegemites As bright as bright can be. We all enjoy our Vegemite For breakfast, lunch, and tea. Our mummies say we're growing stronger Every single week, Because we love our Vegemite We all adore our Vegemite It puts a rose in every cheek.
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