United Breaks Guitars by Dave Carroll the ultimate customer non-service payback
United Breaks Guitars by Dave Carroll is the ultimate customer NON-service payback.
Ever been knocked back on an insurance claim? Or refused warranty?
For most of us, we persist for a while and then give up.
Not Dave Carroll. He was so angry, and reminiscent of that brilliant 1976 film “Network,” with Aussie actor Peter Finch, he decided to do something about it. And something creative at that. A Viral payback campaign using his own skills as a musician, to write three songs, produce them and also produce a professional video and post it to YouTube.
Case Study Exemplifying The New Rules Of Marketing & PR
While this is a lot of fun and great way to get even, it is a particularly good example of utilising free forms of PR and Marketing as described by David Meerman Scott in his recent book The New Rules of Marketing & PR.
Study the process used here and you will find some important take away’s for yourself or your business.
In the spring of 2008, Sons of Maxwell were travelling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago...
Dave shares some thoughts after the success of United Breaks Guitars.
In the spring of 2008, Sons of Maxwell were travelling to Nebraska for a one-week tour and my Taylor guitar was witnessed being thrown by United Airlines baggage handlers in Chicago.
Here is my video with a quick look at the strategy Dave Carroll has used to make a statement against United Airlines and to promote his music and his band.
Consider carefully what he has done, what he has achieved by thinking strategically.Follow this as a small band gains international exposure in a few days.
Consider the strategies Dave Carroll has used and see if you can’t adapt them to your own circumstances if warranted.
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